Are you preparing for Black Friday 2025 ? In Poland, nearly half (47%) of those planning to participate in Black Friday promotions want to buy clothes, shoes, or accessories. Black Friday and Cyber Monday are the biggest end-of-year sales events. But did you know that many people miss out on the best deals? As many as 70% of shopping carts are abandoned before making a purchase, despite the fact that Black Friday sales can increase by as much as 205%. Why is this happening? 8 out of 10 Poles admit to deliberately holding off on purchases until larger promotions or sales begin. Looking for ways to shop smartly during Black Friday 2025 ? In this guide, you'll learn how to prepare for Black Friday , what tricks will help you save, and what to look for to avoid being scammed. Whether you plan to spend less or more, proper preparation will allow you to make the most of Black Friday .
When is Black Friday 2025 and how long does it last?
Black Friday 2025 falls on November 28th . Black Friday always falls on the last Friday of November, the day after American Thanksgiving. Why is this date important to you? This is when you can find the best deals on electronics and other products you're planning to buy at significantly lower prices.
How is Black Friday different from Black Week and Cyber Monday?
Initially, Black Friday was a one-day event in brick-and-mortar stores. Today, the lines between individual promotional events are blurring. Black Week extends Black Friday throughout the entire week, often beginning around November 24th. Cyber Monday falls on December 1st, 2025, and originally focused solely on online promotions. In practice, many retailers combine these events into one long sales period. Brick-and-mortar stores have moved their promotions online, and the entire period from Black Friday to Cyber Monday is called Black Weekend . Some companies extend their promotions for up to 13 days, giving you more time for thoughtful shopping.
Why it's worth planning your shopping in advance
Preparing for Black Friday in advance has several key benefits:
- You will avoid impulsive purchases – you will create a list of necessary products and will not spend money on unnecessary things.
- You will check the actual prices – by tracking prices a few weeks before the promotions, you will make sure that Friday's discounts are really attractive.
- You'll get extra discounts – signing up for newsletters often means exclusive promotional codes or access to pre-orders.
- You'll take advantage of the best deals – some retailers, like x-kom, start their promotions before the official Black Friday , so alert customers have priority.
Black Friday is the perfect time to shop for holiday gifts. Planning ahead will help you avoid holiday stress and save a significant amount of money.
8 Tricks to Help You Save on Black Friday
Hunting for the best Black Friday deals requires strategy. Research shows that as many as 72% of Polish shoppers are searching for long-awaited items on this day. Proven methods will help you maximize your savings. Be cautious when shopping on sale. Check prices from the last 30 days, avoid suspicious stores, and only use trusted platforms. These steps will maximize your savings and avoid disappointment.
1. Subscribe to newsletters and follow social media
Subscribing to store newsletters is the first step to securing the best deals. You'll find exclusive discount codes and pre-sale access there. Also, follow brands' social media profiles – special codes appear daily, allowing you to purchase selected products for just 1 złoty.
2. Use price comparison sites and price history (e.g. Ceneo)
Price comparison sites like Ceneo and Skąpiec are essential tools for verifying promotions. Check whether the price is actually lower than before the promotion, and not artificially inflated just before the discount. Skąpiec offers insight into price history for up to 12 months, while Ceneo shows data from the last 50 days.
3. Prepare your shopping list in advance
Making a list is the best way to avoid impulsive purchases. 72% of Poles already have their sights set on products they're saving specifically for Black Friday . Among the items worth adding to your list are practical and eco-friendly cotton bags – a great gift idea.
4. Use mobile store apps
Apps offer more convenient navigation and faster access to promotions. 55% of respondents prefer to complete the entire shopping process on their smartphones. Some stores, such as x-kom, launch Black Friday promotions earlier in the app than on the website.
5. Set price alerts for selected products
Price alerts on platforms like Skąpiec.pl let you know when a product's price drops to a level you're interested in. The service is free and doesn't require registration – simply provide your email address and set a price that suits you.
6. Check the returns and warranty conditions
Products purchased during the sale have the same warranty rights as before the discount. When purchasing online, you have 14 days to return your purchase without giving a reason, starting from the delivery date. In brick-and-mortar stores, returns are subject to the retailer's policy, so please familiarize yourself with the terms and conditions before purchasing.
7. Buy in sets or with free delivery
Purchasing products in bundles often offers additional discounts. Black Friday offers great deals that will save you money and time. Also, look for deals with free shipping, which will further reduce the total cost of your purchase.
8. Avoid impulse purchases – have a budget
One in three respondents plans to spend between PLN 100 and PLN 500 on promotional purchases, and one in five between PLN 500 and PLN 1,000. Set your spending limit before you start shopping and stick to it to avoid unnecessary spending. Otherwise, you'll fall into the trap of an artificial sense of urgency that stores create through time-limited offers.
What's worth buying on Black Friday 2025?
Wondering what products to hunt down on Black Friday ? Black Friday is a great shopping opportunity across a wide range of categories. According to YouGov, in 2023, nearly half (47%) of people planning to participate in sales planned to buy clothes, shoes, or accessories. Below, we'll present products worth stocking up on on Black Friday.
What's worth buying:
- Electronics: smartphones, laptops, headphones – Electronics remains one of the most popular categories during sales. At MediaMarkt, you'll find exclusive offers on consoles, TVs, laptops, and smartphones. At x-kom, you can count on 30% off installments on products from Canon, Sony, Nikon, and FujiFilm. Morele.net is preparing special promotions on Apple, Xiaomi, and Samsung smartphones.
- Fashion: clothes, shoes, accessories - Looking for clothing that won't go out of style? In 2024, Veromoda offered a 20% discount on its entire collection. Go for classics: a wool coat, a straight-cut blazer, or a little black dress. At eobuw, the biggest discounts are on trend-forward shoes and leather handbags in basic colors.
- Home and garden: furniture, appliances, decorations – This category is very popular during Black Friday. Stores like IKEA, Jysk, Black Red White, and Castorama offer significant discounts. At the Domar Interior Gallery, you'll find up to 50% off furniture, decorations, and accessories.
- Eco-friendly gifts - Pay special attention to eco-friendly and practical products, such as cotton bags . They are becoming increasingly popular not only for their functionality but also for their durability and environmental friendliness. Cotton bags make an eco-friendly and practical gift that will last for years. For example, at Allbag, you'll find cotton bags starting at 2.89 PLN and on Allegro for 2.99 PLN. Look for models with a spacious pocket for small items. Cotton bags make a beautiful and practical gift.
- Cosmetics and Perfumes - If you're planning gifts for loved ones, Black Friday is the perfect time to buy exclusive perfumes and cosmetics. At Douglas, you'll find makeup sets, face creams, and original perfumes. Parfumdreams offers discounts on fragrances by Narciso Rodriguez, Zadig & Voltaire, and Issey Miyake.
- Travel deals and digital subscriptions - Travelist.pl offers hundreds of deals on stays on the Baltic Sea and in the mountains with discounts of up to 79%. Streaming platforms are also on the rise - Netflix offers up to 30% off an annual Premium subscription, and Spotify offers a 50% discount for the first 3 months.
How not to get fooled during promotions? 
Want to safely take advantage of Black Friday deals? Fraudsters are especially active during Black Friday – in 2023 alone, CERT Polska recorded over 21,000 cases exploiting the image of popular shopping platforms. Here's how to protect yourself from these fraudulent practices.
What to pay attention to:
- Check prices from the last 30 days - From January 2023, every seller is obliged to show the lowest price of a product from 30 days before the discount.
- Avoid fake promotions and shady stores - Fake stores often appear in social media ads. What to look for? Suspiciously low prices, a lack of contact information, a strange URL, or limited payment methods. If something seems too attractive, it's probably a scam.
- Pay attention to security certificates – The store should have an SSL certificate – a padlock symbol in the browser bar. However, remember that a padlock alone doesn't guarantee the seller's integrity. Scammers also use SSL certificates.
- Only buy from trusted platforms – Use recognized payment methods like credit cards or PayPal. In the event of fraud, it's easier to get your money back. Avoid direct transfers to unknown accounts. Report the fraudulent website to CERT Polska using the form at fakt.cert.pl.
Black Friday 2025 is your chance to shop smart and save big. Preparing in advance is key to success during the biggest shopping event of the year. Remember to create a product list, track prices, and sign up for newsletters from your favorite stores. Black Friday is also the perfect time to buy holiday gifts. By planning ahead, you'll avoid pre-holiday stress and save a significant amount of money. Set a budget before you start shopping and stick to it to avoid falling into the trap of impulsive decisions. Black Friday 2025 can be an opportunity to make truly wise choices. Whether you're looking for electronics, fashion, home furnishings, or practical cotton bags, proper preparation will allow you to fully utilize the potential of this special day. Don't delay! Plan your purchases today and enjoy the best deals of the year.