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How to choose colors in your logo? We give you a hint

Jak dobrać kolory w swoim logo? Podpowiadamy

Adrian Koźlik |

"A company without a logo is like a person without a face." - This is what David Airey, author of the book "Logo Design Love: Design a brilliant logo !", says about the logo . It's impossible to disagree with this statement. According to Harvard Business Review, a well-designed logo provides significant benefits for the brand, additionally helps to arouse consumer interest and demonstrate the character of the brand.

As you can see, a logo is a ubiquitous communication tool, we can see it on products, websites, business cards and even in e-mail correspondence. It is a brand element that significantly influences consumer behavior and brand performance.

Logos through the centuries.

colors in the logo The history of logos dates back to ancient family coats of arms. The early versions of the logo were created around 1300, at which time, due to the development of trade, stores began to hang signs to identify what goods or services they provided. In the late 15th century, when the printing press became much more common, printers marked their works with a logo. The industrial revolution set the pace for the development of logos. Back in 1885, Frank Mason Robinson designed the most famous logo in the world. The iconic drink Coca-Cola began the modern era of logo design.

A look at the vast and winding history of logo design allows us to see how trends have changed over the centuries. Many brands have managed to become famous with their logo, and yours can do it too.

The art of creating logos.

A logo is everything you want to say about your brand, so it is worth considering the meaning and arrangement of its elements to properly present your story. Iconic logos combine 3 features that we should take into account:

  • Simplicity
  • Color matching
  • Using colors in the right way

Colors play a significant role in every aspect of our lives, and the same is true for logos. To create the right logo, we should focus on color psychology. Before you decide on the colors in your logo, you need to know their meaning.

  • Yellow - optimism, joy, friendship
  • Orange - warmth, confidence, energy
  • Red - power, passion, vitality
  • Blue - inspiration, control, openness
  • Navy blue - trust, security, honesty
  • Purple - luxury, wealth, fantasy
  • Green - nature, balance, peace
  • Black - elegance, luxury, power.

Now you need to decide what emotions you want your logo to evoke, and thus how people will feel about your brand. You don't have to choose just one color. Choose a base color and match other colors to it.

Use the color wheel and choose those that harmonize with each other. These are colors that appear opposite each other. They will help create a beautiful symphony of joy. Analog color schemes combine three adjacent colors together. This will allow you to create smooth transitions.

Tips for a logo worthy of your brand.

colors in the logo A logo is a set of elements consisting of texts and images that identify a brand, find out how to start your adventure with logo design.

  • 1. Define the character of your brand
  • 2. Get inspired. See what direction other companies in your industry are going.
  • 3. Define the logo style. Classic, minimalist or maybe bold and loud?
  • 4. Consider choosing your logo type:
  • Monogram
  • Logotype
  • Pictogram
  • Abstract symbol
  • Emblem
  • Composite logo
  • 5. Select a color and font.
  • 6. Prepare several design variants.

Save this information and get closer to achieving your brand's success!

Place your logo on paper bags or other advertising gadgets and gain a creative advertising medium! The Allbag store has been placing and processing logos for many years. Contact our consultants and learn more about using the potential of your brand.

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