How to use advertising deckchairs? Check it out!

Do you care about a positive image of your company and would like to strengthen your position on the market? Pay attention to simple things and their marketing potential! Practicality and comfort can, and even should, go hand in hand with an excellent promotion, which has a long marketing history for a reason.

The beginnings of advertising deckchairs

The origins of advertising loungers can be traced back to the 1970s and 1980s. Even then, deckchairs were popular products used on beaches, swimming pools and recreation areas. Companies have noticed the advertising potential of deckchairs as an excellent advertising medium that can reach a wide audience. The first advertising loungers were made of durable material, such as canvas, and had a logo or company name printed on their surface. They were distributed on beaches, where customers could use them and at the same time promote the brand they were associated with.

With the development of technology and the increase in the popularity of outdoor advertising, advertising deckchairs have gained in importance. Companies began experimenting with different materials, patterns and printing techniques to create more attractive and expressive advertising loungers.

As advertising loungers became popular, their use expanded to other areas such as outdoor events, festivals, trade shows, sporting events and corporate spaces. Advertising deckchairs have become not only an advertising medium, but also an element of equipment and decoration, creating comfortable places of rest and relaxation for customers and employees.

Contemporary loungers with your own print

Currently, advertising loungers are available in a variety of styles, colors and patterns to suit companies' individual needs and preferences. Modern printing technologies allow for high quality graphics, which allows for a clear and attractive presentation of the logo and advertising information on the deckchair.

With the dynamic development of the advertising industry, personalized loungers continue to evolve, becoming more innovative and interactive. New features, such as built-in speakers, solar power or the ability to connect electronic devices, make loungers with the logo even more attractive to customers and contribute to strengthening the brand image.

How to use the potential of advertising deckchairs?

Advertising deckchairs are a versatile marketing tool that can be used for various purposes and places. Here are some ideas on how to maximize the potential of advertising deckchairs :

• Outdoor events: Perfect for outdoor events, festivals, concerts and picnics. You can put a logo or company name on them, creating an expressive and pleasant place of rest for event participants. Thanks to this, the brand begins to be pleasantly associated with rest and relaxation.
• Pools and beaches: Advertising deckchairs are a great idea for swimming pools and beaches. You can put the logo of a hotel, resort or club on them, attracting the attention of visitors. Additionally, offering comfortable advertising loungers can increase the attractiveness of the facility and attract more customers. If you want to know how to protect a promotional deckchair after the season, click here !
• Fairs and exhibitions: For participants of fairs and exhibitions, advertising deckchairs can be an effective way to attract the attention of visitors. They strengthen the brand image and create a friendly atmosphere when presenting products or services.
• Sporting events: Sporting events are a perfect place to promote your brand using advertising deckchairs. You can put the logo of a sports club or sponsors on them to increase brand awareness among fans. Additionally, advertising deckchairs can be a comfortable place for fans to rest and enjoy sporting emotions at sporting events, as well as in very popular fan zones.
• Relaxation zones in the company: They can successfully find their place in company spaces. Creating relaxation zones for employees will certainly improve the working atmosphere and increase their satisfaction. Simply place your company logo on the deckchairs to emphasize your corporate image and promote a positive lifestyle in the workplace.
• Promotional campaigns: The use of advertising deckchairs in promotional campaigns can attract the attention of customers and encourage them to use the products or services offered. You can hand out deckchairs as prizes in competitions or organize events in attractive places where customers can use the deckchairs and get to know the brand better.

Don't underestimate the power of marketing!

The history of advertising loungers is a story of adapting to changing market needs and searching for new ways to promote the brand in a comfortable and accessible way for recipients.

They allow for innovative brand promotion in external and internal spaces. They can be used at outdoor events, swimming pools and beaches, during fairs and exhibitions, at sporting events and in corporate relaxation areas.

By using deckchairs with the company logo, its visibility increases and brand awareness is strengthened. In addition, a positive brand image is consolidated, associated with blissful relaxation. Their viral potential, which increases with the popularity of social media, is also important.