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When do the 2024 summer sales start? Check where to shop!

wyprzedaże letnie 2024

Tomasz Woźniak |

Summer sales are one of the most anticipated shopping occasions of the year. Lively crowds of customers flock to stores, looking for the best deals on fashionable clothes, stylish accessories and practical equipment. But when exactly do these hot promotions start? Is it worth waiting until the end of the season to get the biggest discounts? Welcome to the comprehensive guide to the 2024 summer sales marathon!

Summer Sale Calendar 2024 - When do the biggest discounts start?

Seasonal sales are an integral part of fashion and retail. While their timing may vary slightly from brand to brand, there are some consistent patterns we can expect. Let's take a look at when the 2024 summer sales start.

We can observe the first signs of upcoming sales in mid-June. This is when most popular chain stores, such as Zara, H&M, Reserved or Mohito, start gradually lowering the prices of their spring and summer collections. The selection is still wide and discounts usually reach 30-50%. It's the perfect time to replenish your wardrobe before the upcoming holidays.

However, the biggest price reductions, reaching up to 70-80%, appear only in July and August. This is when stores intensify their sales activities, wanting to get rid of remaining seasonal goods as quickly as possible. The selection may be a bit limited, but it is during this period that you can find the best deals.

With the arrival of September, summer sales are slowly coming to an end. Stores are starting to introduce new collections for the upcoming season, but we can still find attractive discounts of up to 50%. This is the last chance to replenish your wardrobe before the coming fall.

Key Summer Sale Dates 2024

To make shopping planning easier for you, we have prepared a detailed calendar of the most important dates in the 2024 summer season:

Date Event
Mid-June 2024 Beginning of summer sales - discounts up to 50%
July-August 2024 Peak summer sales - discounts up to 80%
September 2024 End of summer sales - discounts up to 50%

Please remember that the above dates are indicative and may vary depending on a specific brand or store. It is best to follow the communications of individual retail chains so as not to miss the best opportunities.

Best Brands for Summer Sale 2024

Not all stores offer equally attractive discounts during summer sales. Some brands stand out for particularly generous price reductions. Here is a list of the best places to shop in the 2024 summer season:

  • Zara - The Zara chain is famous for its perfectly planned and conducted sales. In 2024, we can expect discounts of up to 60% on selected clothing, footwear and accessories collections. It is worth following brand communication because popular products quickly disappear from the shelves.
  • H&M - The Swedish brand H&M is also preparing attractive promotions for the 2024 summer season. In addition to standard sales, in which discounts reach 50%, the store also offers special discount weekends with additional bonuses for loyalty program members.
  • Reserved - Reserved is another chain store that attracts customers with exceptional price reductions. In 2024, we can count on discounts of 40-50% on selected collections of clothing, footwear and accessories. It is worth subscribing to the newsletter so as not to miss the best opportunities.
  • Mohito - Mohito is a brand that is particularly distinguished by its generosity during summer sales. In 2024, we can expect discounts of up to 70% on selected products. It is also worth following special promotional campaigns organized in cooperation with banks.
  • Massimo Dutti - Although Massimo Dutti is a high-end brand, it also offers attractive price reductions during summer sales. In 2024, we can count on discounts of up to 50% on selected clothing and accessories collections.

How to Prepare for Summer Sales 2024?

To make the most of the 2024 summer sales, it's worth spending some time on proper preparation. Here are some tips to help you grab the best deals:

  • Create a List of Desirable Products - Before you go shopping, think carefully about what you want to buy. Make a list of essentials to avoid impulsive decisions and overspending.
  • Follow Favorite Brand Communications - Follow the websites, social media and newsletters of your favorite brands. Thanks to this, you will be up to date with information about upcoming promotions.
  • Compare Prices and Offers - Don't be fooled by a seemingly attractive discount. Compare prices both before and during sales to make sure you're actually getting the best deal.
  • Be Flexible - Remember that the hottest products may quickly disappear from the shelves. Be open to alternative options that may prove equally attractive.
  • Use Applications and Search Engines - Applications and sale search engines will make it easier for you to find the best deals in one place. It's worth using them.

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