Summer is a time when everyone is looking for a moment of respite outdoors, in the garden, on the beach, in the park or during festivals and outdoor events. It is also the perfect time to promote your brand with gadgets that are both functional and visible. One such product is an advertising deckchair - a convenient, practical and effective way to attract the attention of customers. How to use an advertising deckchair in marketing and which models will be the best? Here are our suggestions!

Advertising deckchair – why is it worth choosing?
The advertising deckchair is a unique gadget that will work well in many industries, especially those associated with summer recreation, tourism, healthy lifestyle or outdoor events. An item that combines functionality with promotion - its users willingly take it to the beach, garden or events. That is why it is a great advertising medium, allowing for long-term brand exposure.
Advantages of an advertising deckchair as a promotional gadget
High visibility
The lounger has a large printable surface, which allows you to display a logo, advertising slogan or graphic in a way that will definitely attract attention. Additionally, it is a product that is often used in public spaces - on the beach, in the park, at a festival - which gives you the chance to reach a wide range of potential customers.
Long-term exposure
A deckchair is a product that not only serves as an advertisement, but is also functional. Thanks to this, it will remind you of your brand for a long time, especially if the customer uses it in different places.
Versatility
Advertising deckchairs are a product that will prove useful at many different events – from festivals and fairs, to corporate events, team-building trips, in-store promotions or as an element of relaxation zone equipment in public spaces.
Comfort and positive associations
A deckchair is a symbol of relaxation and rest. It is associated with summer holidays and pleasant moments spent outdoors. Thanks to this, by using it in your advertising campaign, you can build positive associations with your brand.
How to use an advertising deckchair in marketing?
A promotional lounger is a great way to stand out from the competition. We have a few ideas on how to effectively incorporate it into your marketing strategy:
Chillout zones at events
Advertising deckchairs are perfect for various outdoor events, such as festivals, fairs, concerts or corporate events. You can create a relaxation zone where participants can sit, relax and at the same time see your logo. Such actions attract attention, and advertising deckchairs will certainly arouse interest.
Idea
At a music festival, you can place loungers with your logo printed on them near the lounge area. Lounging attendees will be happy to take a photo in front of your brand, which will further increase your brand’s visibility on social media.
Promotional campaigns and competitions
Promotional deckchairs are a great idea for prizes in competitions or promotional campaigns. You can give them away for the purchase of specific products or as part of a larger marketing campaign. Deckchairs will be the perfect summer gadget that will attract attention and make customers feel appreciated.
Idea
Organize a contest in which customers can win a promotional deckchair with your logo, e.g. for the best photo in a holiday setting. Such campaigns engage customers and increase brand awareness.
Personalized sun loungers for VIPs or business partners
An advertising deckchair is also a great idea for an exclusive gift for key clients, business partners or influencers. Thanks to personalization (e.g. adding the client's name or an individual advertising slogan), such a deckchair will become a unique and eye-catching gadget that can be used both in the garden and at industry events.
Idea
Send personalized promotional deckchairs to your best clients or partners to build positive relationships and distinguish them from others.
Chillout zones on your website or social media
Not only at outdoor events, but also in the virtual world, you can use the advertising deckchair motif. Create thematic campaigns that are related to relaxation and rest, and the deckchair will become a symbol of this atmosphere.
Idea
On your website, you can show your “relaxation” zone, where users can see your advertising lounger in the context of summer promotions. On social media, organize a photo session with the loungers in the background, inviting your customers to share their summer memories.
Which models of advertising deckchairs are worth choosing?
Choosing the right model of promotional lounger depends on several factors, such as budget, the style of your brand, and the place where the lounger will be used.
Some popular models of advertising loungers worth considering:
Folding deckchair
The folding deckchair is the most popular model because it is lightweight, easy to transport and store. It is perfect for outdoor events, festivals and fairs. It can be easily folded and unfolded, making it a convenient solution for promotion.
Pros
Light, easy to transport, good visibility of the advertising surface.
Deckchair with adjustable backrest
Deckchairs with adjustable backrests provide greater comfort of use. They are an ideal choice for relaxation areas in parks, on beaches or in gardens.
Pros
Greater comfort of use, ideal for longer rest, very functional.
Deckchair with accessory bag
Some promotional loungers have additional accessories, such as bags that can be used to store small items (e.g. drinks, books, sunglasses). These loungers are a great choice for events where comfort and additional functions are very important.
Pros
Additional accessories, greater functionality, perfect for picnics and outdoor events.
Summary - is a promotional deckchair a good promotional gadget?
The promotional deckchair is the perfect promotional gadget for the summer, which can become a great tool in your marketing strategy. It is functional, visible and has a positive association with relaxation, which is a great way to build positive relationships with customers and increase your brand recognition.
Choose the right lounger model, adapt it to the character of your brand, and then use it in creative promotional campaigns that will attract attention and make your company remembered for a long time!
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